About the Partnership

The Partnership for Florida's Tourism is an alliance comprised of tourism and business leaders statewide who are committed to preserving tourism in the Sunshine State.

Through the "Florida's Tourism Counts" education campaign, the Partnership serves as a unified voice to communicate the importance of marketing Florida as a global travel destination. To protect the $3.9 billion that visitors return to the state every year and preserve Florida’s reputation as a top global destination, legislators budgeted an additional $8.65 million during the 2007 Legislative Session.

With a total of $33.35 million in public funding for FY 2007-2008, VISIT FLORIDA has been able to develop a new advertising campaign that will feature its first national network television commercials.

We would like to thank the Partnership for Florida’s Tourism, Governor Charlie Crist, and the entire House and Senate for recognizing the importance of Florida’s tourism industry.

Click here to learn more.