This year’s National Travel and Tourism Week is May 8-16, and the Partnership for Florida’s Tourism is asking you to “Stand Up and Be Counted” as one of more than 10 million American workers whose job depends on travel.

In recent months the we have successfully organized ourselves to appeal for passage of the Travel Promotion Act, defend meeting, event and incentive travel, identify a face of travel, communicate the value of travel to businesses’ bottom lines, and much more. Incredible things happen when we unite and speak out together.

National Travel and Tourism Week presents us with a terrific opportunity to inform lawmakers, media and local residents just how meaningful this vast industry is.

Today, the US Travel Association provided a toolkit to help you plan National Travel and Tourism Week, including details on staging Travel Rally Day on Tuesday, May 11. Last year, more than 40 cities stepped up to say that “Travel Matters” in their communities. Let’s create even more rallies in Florida this year and shine a spotlight on the benefits of travel.

Thank you for standing up for travel, and we wish you success in your outreach during not just during National Travel and Tourism Week, but every week.