On April 13, the Senate Commerce Committee confirmed the following members of the Florida Commission on Tourism:
Harvey F. Campbell, (Lake City) 06/30/2013
Ty Christian, (Orlando) 06/30/2010
Julian E. Fouche’, (Lake Buena Vista) 06/30/2012
Richard B. Goldman, (Ponte Vedra Beach) 06/30/2012
Tammy S. Gustafson, (Orlando) 06/30/2012
Andrew P. Hertz, (Miami) 06/30/2010
Antonino R. Lapi, (Captiva Island) 06/30/2012
Charles “Sonny” F. Mares, (Santa Rosa Beach) 06/30/2010
Carol J. McQueen, (Bronson) 06/30/2010
John J. Perez, (Punta Gorda) 06/30/2013
Scott Rose, (Orlando) 06/30/2012
Thom Stork, (Tampa) 06/30/2010
Jack W. Wert, (Naples) 07/30/2010
Harold D. Wheeler, (Key West) 06/30/2012
The Florida Commission on Tourism is the public/private partnership responsible for the vitality and growth of Florida’s tourism industry. Promoting Florida as the premier travel destination, both domestically and internationally, is the major focus of the Commission’s direct support organization, VISIT FLORIDA.
VISIT FLORIDA creates and implements advertising, sales, promotional, and public relations activities to increase vacation, business, conference, and incentive travel to Florida. It also assists in the development of nature-based, historical, and cultural tourism. Leveraging funds appropriated by the state with private sector contributions, VISIT FLORIDA is enabled to greatly enhance promotion of the state’s tourism assets and prospects.
Among its activities, VISIT FLORIDA:
- Coordinates direct mass media marketing to consumers, both domestically and internationally;
- Works with the world’s major travel writers and broadcasters and produces print and broadcast promotions;
- Interfaces with the professional travel trade and consumers; attends and facilitates the presence of the Florida tourism industry at travel trade shows worldwide;
- Maintains international representation in the United Kingdom, Europe, Canada, Latin America and Japan;
- Compiles the state’s official air and auto visitor numbers, tracks tourism trends, and conducts surveys to assess the effectiveness of advertising and marketing efforts; and
- Operates the state’s five Official Florida Welcome Centers at I-10 in Pensacola, U.S. 231, I-75, I-95, and the Florida Capitol.
Update: The members were confirmed by the Senate by a vote of 39-0 on April 27, 2010.