Partnership for Florida’s Tourism

 

Partnership for Florida’s Tourism Celebrates Tourism Day at the Capitol

 (Tallahassee, FL) – On Tuesday, March 9, the Partnership for Florida’s Tourism celebrated Florida Tourism Lobby Day in Tallahassee.  The event brought more than 200 hospitality, travel and tourism industry leaders from across the state to speak with their legislators about funding for tourism marketing. 

The day began with an advocacy training focusing on key messaging for funding.  See our Legislative Toolkit section for those materials. 

The briefing provided participants an opportunity to hear from great speakers such as Speaker-Designate Dean Cannon, Representative Michelle Rehwinkel Vasilinda and Lt. Governor Jeff Kottkamp.  The day concluded with an evening reception at the Florida Restaurant and Lodging Association headquarters where attendees and more than 20 legislators mingled and Tourism Day participants sampled some of Tallahassee’s finest cuisine.

 Joining forces as part of Tourism Day were the Florida Restaurant & Lodging Association, the Florida Attractions Association, the Florida Association of RV Parks and Campgrounds and VISIT FLORIDA.

Thank you for a great Tourism Day. 

See you in 2011! 

Tourism is one of Florida’s top industries.

That’s why the Partnership for Florida’s Tourism is proactively working with the legislature to make tourism marketing a legislative priority. The Partnership for Florida’s Tourism members are tourism advocates representing hotels, restaurants, attractions, parks, campgrounds, tourist development councils and convention and visitor bureaus all over Florida.  We work closely with these entities to understand the ongoing and emerging marketing needs at the local and state level, and then we make sure those needs are heard and understood by policymakers at the state and national levels.

Tourism Marketing works and it is part of the solution to Florida’s economic challenges!

  • Every 85 visitors to the Sunshine State support 1 Florida Job;
  • VISIT FLORIDA marketing efforts significantly influenced 26.7 percent of all Florida visitors supporting;
    • 20.3 million visitors
    • $15.8 billion in spending
    • $948 million in sales tax collections
    • 238,000 Florida Jobs
  • VISIT FLORIDA generates $55 in tourism spending and over $3 in new state sales tax collections within 60 days of campaign completion for every $1 the state of Florida invests in tourism advertising;
  • The Florida tourism industry invests almost $2 in VISIT FLORIDA marketing programs for every $1 the state of Florida invests.

You can help ensure that the voices of hard working Floridians employed by tourism are heard in Tallahassee and in Washington, DC.  Learn about the issues, stay informed and take action right here at floridastourismcounts.org. 

Contact Dia Kuykendall, Public Affairs Manager with VISIT FLORIDA at 850-205-3863 at if you have any questions about the critical issues affecting small business and tourism marketing, and how they are being addressed in the legislature and Congress.

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